In order to gain a large understanding of what my target audience will have to be, I will carry out research before finding my focus group for the genre of music I will have chosen.
Firstly, I would ask questions in both quantitive and qualitative data form, to gain a variety of answers to broaden my research.
The qualitative data would consist of doing surveys which ask about what genre they are interested in and also their range of price for a magazine and so forth. This would enable to decide what genre I am most comfortable to do, or if there is a niche in the market which I may want to explore.
The data will be asked to people between 16-19 years old, as I have a large access to them by being in sixth form, and also because I am a teenager myself therefore I can relate and compare to their opinions.
I have given a variety of questions which either require specific answers such as “yes” or “no”, however there are also questions which may require the person to explain their reason of their choice and the impact of the choice.
I also carried out quantitive data by reproducing my answers as graphs, to show my answers in a statistical way, which could easily be observed and analysed to see what will interest my target audience and whether it will be successful.
The survey will include questions that I have created or chosen that will benefit and give me an understanding of the future of my magazine. These are the questions that I will ask to teenager who are 16-19 years old:
• What attracts you to buy a magazine?
• How much do you think a music magazine should cost?
• How often do you buy a music magazine?
• What genre do you listen to?
• How often do you think a music magazine should be replaced?
• Is the brand a significant factor, to why you would purchase a magazine?
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